But what is Immersive Advertising? Immersive Advertising is an entirely new ad format that leverages Immersive Technology while still being able to use today’s current ad channels and ecosystems. Immersive Advertising – It’s been a while since there has been a major technological shift in the ad industry, but the coming of Immersive Advertising has changed that.It can also be used as an ecommerce/shopping tool for real estate and travel (which we will touch on later). Immersive Technology for physical locations doesn’t have to be limited to virtual tours. A company called Matterport does this with their technology where they create detailed immersive experiences of properties that people can view in VR headsets. Virtual tours can also be applied to other industries like real estate, engineering, construction, etc. Travel brands can even use Immersive Technology to help those who are afraid of riding an airplane or even a boat by using the technology to immerse them in an environment that would calm them down or allow them to think of something else. For example, tourists could be walking around while wearing Immersive Glasses and the glasses point out different historical events or fun facts related to that particular spot – kind of like a virtual tour guide, if you will. It’s the perfect sales tool for travel advertisers.Īnother way that travel brands can use Immersive Technology is by leveraging AR or even MR to highlight certain spots of a destination while people are physically at a destination. It takes the travel shopping experience to a whole new level and also gives consumers a chance to tour a destination before actually booking a reservation. Immersive Technology gives travel brands the opportunity to tap into consumers’ emotions in a way they never could before, while still being able to showcase the amenities and benefits available in their destination. Essentially, it allows consumers to “try out” a product before even buying it. This enables them to test out how products look with their other furniture or even provide an idea of how big the piece of furniture is going to be. Another familiar example is Pokemon Go where users can walk around their neighborhood with their mobile phones and find Pokemon that are overlaid on the environment around the user.Įven stores like Target and Ikea have their own AR apps where users can choose a product (like a piece of furniture) and place it virtually in their homes. You can even move your phone around and see clouds around you or stars. With Snapchat Filters you can overlay digital images of a puppy, cat, movie star, etc. Instead, AR extends their reality.Ī great example of AR is Snapchat Filters. This means that users who leverage AR aren’t completely shut off from the world. This is why In-VR experiences typically use CGI and 3D modeling.Īugmented Reality (AR) is a different type of Immersive Technology where digital images are presented on top of the real world. This means that when a person is viewing something “in-VR”, they can move closer to an object or move further away and the content adjusts to that. It doesn’t take into consideration depth.In-VR content, on the other hand, does take depth into consideration (it’s stereoscopic). This means that users can use their device to explore content by looking in any direction but the content merely surrounds them. Most of these VR experiences are tethered (cables connecting HMD to computer) but the Oculus Quest 2 offers an all-in-on VR experience that’s wire-free! How’s that for innovation.ģ60 VR content is VR at its most basic. The sensors would then adjust the VR content to whatever is within a user’s environment.īecause True VR uses powerful computers and sensors it primarily uses CGI and 3D modeling for content (more below). These HMDs are so powerful they also leverage sensors (separate from the HMD) that keep track of a person’s movement and their surroundings. Examples of these are the Oculus Quest 2, HTC Vive, Oculus Rift, Playstation VR, etc. Why “real” or “true”? True VR uses headsets that require very powerful computers or consoles. We’ve even seen cheap mobile VR headsets in retail office supply stores and even in clothing stores!īecause of all the terms that are connected to VR, the term True VR was coined to refer to the “real” Virtual Reality. Some might even consider Google Cardboard as Mobile VR as well. Examples of these are the now discontinued Samsung Gear VR or even Google’s Daydream headset. Mobile VR leverages HMDs that are connected to smartphones.
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